Easton Historical Society and Museum
  • Home
    • Our Story
    • Membership
    • Curators Corner
    • Tours
  • Discover
  • Gallery
    • Richardson Buildings
    • Records
    • Maps
    • Ames Mansions
    • Event Photos
  • Research
    • Cemetery Records Collection
    • Crimes and Disasters Collection
    • Easton Churches Collection
    • Easton Ledger Collection
    • Easton's Neighborhoods
    • Folklore Collection
    • Frank Seymour Hersey Papers
    • George Warren Andrews Collection
    • Hayward Family Collection
    • Morse Family Collection
    • Randall Genealogical Papers
    • TECCOE Collection
    • Unity Church Collection
    • William L. Chaffin Papers
    • Links
    • Newsletters
  • Store
    • Books
    • Novelty Items
    • Prints and Maps
  • Donation Policy
  • Find Us
  • Contact
  • Events and News

Weekly Update

10/23/2021

0 Comments

 
​Hello from beautiful, historic Easton!  Today is a sunny day, but fall weather is on the horizon, with showers arriving in the next few days and a cool down in temperatures arriving soon.  According to the weather report I heard this morning, we could see temps in the 30's overnight.  A killing frost probably is not far behind.


The Shaw's Give Back Where It Counts program is nearly over!  So far, more than 20 bags have been sold - I bought mine last weekend - and we are very grateful for your support, as each purchase earns the Museum $1.  Thank you to Shaw's for choosing us as the October recipient of this program!

With a chill in the air not too far off, it will soon be time to light up the wood stove, and that means I'll be bringing out the matchbooks.  Those matchbooks are much more than just a light though, and many of them serve as advertising pieces for local institutions.  Today's tidbit is just that, but what is inside is not what you might think.

Dating to the 1970's, a matchbook giveaway from the North Easton Savings Bank served patrons in a special way, all wrapped up in a clever advertising campaign.  At 2 3/8" x 3" when closed, the matchbook is much larger than one would expect.  It is large enough to be easily placed in a shirt pocket where many people would keep a pen handy.  That gives a clue to what is inside the match book.  It contains a small notepad of plain paper, 25 sheets of it, perforated at the bottom for easy removal.  When I worked as a machinist, I always kept three things in my shirt pocket - a pencil or pen, a steel rule, and a notebook.  It seems silly to do that today with all of the options available on electronic devices to do the same thing as my pen and paper would do, but growing up, I remember most people who worked always had something handy to take notes with.

This bright yellow matchbook / notebook reminded the user each time of the services that were provided by the bank - various loans, savings accounts, savings clubs, travelers cheques and even life insurance.  The rear cover struck a themed note, reminding the bearer to "Make a Note Now" to save regularly, check out mortgages, and refer a friend to the bank for those aforementioned items.  This advertising piece hit just the right "note!"

Until next week, stay well,
Frank
Picture
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    Anne Wooster Drury

    Archives

    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020

    Categories

    All

For more information feel free to contact us at:
508-238-7774              eastonmahsmuseum@gmail.com
Proudly powered by Weebly
  • Home
    • Our Story
    • Membership
    • Curators Corner
    • Tours
  • Discover
  • Gallery
    • Richardson Buildings
    • Records
    • Maps
    • Ames Mansions
    • Event Photos
  • Research
    • Cemetery Records Collection
    • Crimes and Disasters Collection
    • Easton Churches Collection
    • Easton Ledger Collection
    • Easton's Neighborhoods
    • Folklore Collection
    • Frank Seymour Hersey Papers
    • George Warren Andrews Collection
    • Hayward Family Collection
    • Morse Family Collection
    • Randall Genealogical Papers
    • TECCOE Collection
    • Unity Church Collection
    • William L. Chaffin Papers
    • Links
    • Newsletters
  • Store
    • Books
    • Novelty Items
    • Prints and Maps
  • Donation Policy
  • Find Us
  • Contact
  • Events and News